Blum Requirement Research

Recognising what kitchen users need

We have been investigating the needs of kitchens users around the world for years. The insights we gain help us develop new product ideas that are tailored to the requirements of everyday kitchen use.


The AGE EXPLORER® is a suit that is used to simulate physical limitations. Wearers actually experience what it's like to cook with physical limitations and what special needs they will have in old age.

 More about the age simulator suit

Kitchen observations

You have to know the habits and requirements of users if you want to develop products that are tailored to their needs. That’s why we visit kitchen users in their homes all over the world and watch how they use their kitchens. We have been carrying out intensive research for more than 15 years.


We watch, analyse and strive to understand

We use video cameras and various tools such as measuring devices and questionnaires for our surveys. Our observations show us what the most frequent activities and workflows are in kitchens. They tell us what makes a kitchen practical, i.e. sufficient storage space and organised interiors, and what our products need to do. Our findings are used for the development of new products.

Research insights

We’ve not only established country-specific differences but also a great many similarities. For example, the main worktop is ideally between the sink and hob and should be about 90 cm wide - regardless of country. Ergonomic aspects have worldwide applicability too. Kitchen users all over the world do not like to bend down, stretch or climb onto worktops to reach things.