Blum S.E.A. unveils new lifestyle showroom

Taking the display of high-end hardware to new heights, Blum S.E.A. has built a studio apartment-like Lifestyle Showroom that echoes the company’s notion of Perfecting motion.

Singapore / Rep. of Singapore – August 2011

The Blum Lifestyle Showroom consists of the DYNAMIC SPACE island kitchen that features practical storage solutions through stunning product displays of tall unit, CLIP top BLUMOTION, TANDEMBOX intivo and SERVO-DRIVE for AVENTOS. Proving that Blum fittings work well in every part of the home, the showroom’s living-room, bathroom, master’s bedroom, kid’s room, and study & wardrobe areas are prettified with cabinets and drawers equipped with AVENTOS, TANDEMBOX intivo, SPACE CORNER, TIP-ON and TANDEM runners. The new Lifestyle Showroom is a sure-fire representation of the full product offerings of Blum in a very elegant and modern atmosphere of a home.

Apart from displaying its latest innovations, Blum also ensures that all the requirements of its customers are met from planning to post-purchase stages. The Lifestyle Showroom houses a Kitchen Test Drive (KTD) whereby kitchen buyers can test out their kitchen layout or try out various cabinet closing & opening systems to see which fits their storage needs. The free KTD service adds more certainty to the decision-making process of the homeowners.

In a bid to prevent improper installation and to improve the skills of the design & build industry, Blum South East Asia Pte Ltd has been conducting a complimentary training for carpenters, designers and contractors on the proper installation of Blum hardware. The training, called Skill Development Course (SDC), is being held from Tuesdays to Fridays at the Blum Training Centre also located at the Lifestyle showroom.

With the existence of Blum Café and a Conference area, the Lifestyle Showroom serves as a unique environment for homeowners and designers to meet and discuss their design ideas. Should a homeowner decide to purchase a product, he can go to the retail counter and directly purchase and collect his goods.

The opening of this new showroom comes after the successful promotion of Blum DYNAMIC SPACE showroom which showcases two live kitchens, a living room, bathroom and a wardrobe area.

The Blum Lifestyle Showroom is located at

150 Ubi Avenue 4
#02-00 Ubi Biz-Hub
Singapore 408825

and is open from

9:00 am to 6:00 pm from Mondays to Fridays and from 11:00 am to 4:00 pm on Saturdays.